Driving Change: Ziebart & Born in Detroit Partner to Support Veterans through Mission 22

March 27, 2024

In a powerful collaboration celebrating Detroit's legacy of innovation and resilience, Ziebart and Born in Detroit have joined forces to make a meaningful difference in the lives of veterans and their families. Founded by Kurt Ziebart in 1959, Ziebart has been a proud part of the Motor City's fabric for over six decades, embodying the spirit of community and support. Now, we’re extending that support even further by teaming up with Born in Detroit, an apparel line that pays homage to the city's rich heritage. 

What makes this partnership truly special is its dedication to a cause close to the hearts of many: supporting our troops. Through this collaboration, 100% of the proceeds from Born in Detroit apparel sales will be donated to Mission 22, a non-profit organization committed to providing comprehensive support to active service members, veterans, and their families. 


Mission 22 operates on three key pillars: 

1. Support and Treatment Programs: Recognizing the challenges faced by veterans and their families, Mission 22 offers vital support and treatment programs tailored to address issues such as Post-Traumatic Stress Disorder (PTSD), Traumatic Brain Injury (TBI), suicide risk, and other mental health challenges. By providing accessible resources and specialized care, they aim to improve the lives of those who have sacrificed so much for their country. 

2. Social Impact: Beyond individual support, Mission 22 fosters a sense of community and understanding between civilians and the military. Through various initiatives and awareness campaigns, they strive to bridge the gap and shed light on the realities faced by active service members, veterans, and their families. By uniting diverse perspectives, they advocate for empathy, support, and systemic change. 

3. Memorials: In honoring the memory of fallen heroes and veterans, Mission 22 pays tribute through large-scale installations and digital initiatives. These memorials not only serve as poignant reminders of sacrifice but also serve to raise awareness about the challenges faced by veterans on home soil. By commemorating their service, Mission 22 ensures that their legacy lives on, inspiring future generations to uphold the values of courage and service. 

By directing the proceeds from Born in Detroit apparel sales to Mission 22, Ziebart and Born in Detroit are driving tangible change for those who have served our country selflessly. Every purchase becomes a contribution to life-changing programs and initiatives that make a real difference in the lives of veterans and their families. 

This partnership is a testament to the power of collaboration and collective action. It underscores the importance of businesses and communities coming together to support causes that matter. As we celebrate Detroit's heritage of resilience and innovation, let us also honor the men and women who have served and sacrificed for our freedom. 

Together, we can make a difference. Together, we can drive change. 

Shop the Ziebart x Born In Detroit apparel collection


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