Ziebart Recognized by Entrepreneur’s Franchise 500®, Wins Auto Care & Franchising Awards
Franchise’s Growth and Communications Expertise Earns Accolades for Brand
TROY, MI (January, 2022) – In the wake of a record-breaking 2021 for sales and franchise growth, Ziebart International Corporation was once again recognized as one of the top franchises on Entrepreneur’s Franchise 500® list, the world’s first, best, and most comprehensive franchise ranking.
Not only did Ziebart soar up 142 spots from 2021, but it also ranked #1 in its category. The 43rd annual Entrepreneur Franchise 500® is a highly sought-after award in the franchise industry and is recognized as an invaluable resource for potential franchisees.
“The global automotive chip shortage presented an unforeseen opportunity for the automotive aftermarket services industry,” said Thomas A. Wolfe, Executive Vice President, Ziebart International Corporation. “Our placement on the Franchise 500® list further confirms our company’s strength and presence in the automotive industry despite supply shortages amid an ongoing global pandemic.”
Entrepreneur researches and assesses several factors in order to compile their annual rankings, including franchise costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.
In addition to the Entrepreneur ranking, Ziebart has also earned two Auto Care Association awards and was awarded a spot on Franchise Business Review’s Top Franchise list.
The Women in Auto Care Communications awards, presented by the Auto Care Association, recognize women in the auto care industry who create outstanding advertising, marketing, and public relations content and campaigns throughout the year. The Ziebart marketing team received awards for Best Blog, featuring a veteran franchisee, and Best Podcast, detailing COVID-19’s impact on transportation.
“The unprecedented challenges the automotive industry is facing opened up an opportunity for our team to tell very impactful stories,” said Larisa Walega, Vice President, Marketing for Ziebart International Corporation. “These achievements further solidify our commitment to inclusion, innovation and creativity as we enter a new year.
As for Ziebart’s appearance on Franchise Business Review’s Top Franchise list, this ranking solidifies them as one of the 200 best franchise opportunities in the industry – rated specifically by franchise business owners. Franchise Business Review performs independent surveys of franchisee satisfaction and employee engagement, making it the only outlet to establish rankings and awards based solely on actual franchisee satisfaction and performance.
Ziebart was among over 300 franchise brands, representing more than 30,000 franchise owners that participated in Franchise Business Review’s research. Ziebart’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity.
Founded in 1959, Ziebart International Corporation is the worldwide leader in premium automotive appearance and protection services that extend the life of vehicles. Ziebart operates over 400 locations, with 1200 service centers, in 36 countries. Ziebart continues to grow and offers domestic and international franchising opportunities, a best-in-class investment for qualified prospects. For more information about Ziebart including franchise opportunities, please visit www.ownaziebart.com.