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Several Businesses Partnering with ‘Higher Ground Initiative’

Ziebart Mar 15, 2019

An effort to fight poverty in the city of Syracuse received much-needed support from new partners announced in the “Higher Ground Initiative.”

The program works by approaching panhandlers in the city and offering them a chance to work for a paycheck and get help with substance abuse.  

On Thursday, it was announced that Destiny USA, Panera, Ziebart, and Eddie Bauer are partnering with the program, to help people get a second chance.

The Higher Ground Initiative hopes to get the program running in May.

About Ziebart

Ziebart International Corporation is headquartered in Troy, MI, representing a global franchise network of vehicle protection and appearance services for nearly 60 years. The company was founded on its signature service, Genuine Ziebart Rust Protection, in 1959 and operates approximately 400 licensed locations with 950 service centers in 34 countries. Ziebart is the world’s leading name in automotive services that renew, protect, preserve, and enhance the appearance of cars and trucks. Ziebart offers a full line of appearance and protection services for both the interior and exterior of vehicles, including Professional Detailing, Ceramic Z-Gloss® Paint Coating, Window Tint, Z-Shield® Paint Protection Film, Vehicle Wraps, Genuine Ziebart Rust Protection, and Undercoating, Rhino-Linings® Sprayed-on Bed Liners, Truck Accessories, and much more. Visit for more information.


Media contact:

Larisa Walega

Ziebart International Corporation

(248) 837-3941