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Ziebart and the Future of Total Vehicle Protection Products and Services

Ziebart is the worldwide leader in detailing, films and structural protection services, providing complete car care solutions to our customers via a worldwide network of approximately 400 franchise locations, with 950 Ziebart service centers in 34 countries. We are always available to answer any questions you may have about Ziebart products, services or how you can own a franchise.

Ziebart offers the following products and services:

Ziebart Chronology:

  • Today
    Ziebart has been in business for 60 years, with over 950 service centers in 34 countries.
  • 2018
    Ziebart International Corporation conducts marketing research to emphasize a new focus on establishing new and existing customer bases.

    The company rolls out a comprehensive software program for its international dealers that includes point-of-sale, labor control, inventory control and inclusive customer base programs.

    Ziebart International Corporation introduces new mission and vision statements.
    • ■ Mission Statement
      To support our customers' pride in vehicle ownership, and to protect their investment with the highest quality products and services, exceptional workmanship and knowledgeable staff that provides solutions to extending the life of all vehicles.
    • ■ Vision Statement
      To be the preferred choice for automotive appearance and protection services.
  • 2017
    Ziebart International Corporation introduces a new master license that includes a term of five years and minimum product purchases.
  • 2016
    Ziebart International Corporation introduces Ceramic Z-Gloss® Paint Coating.

    The company officially launches their first U.S. national charity, partnering with Journey4ACure (J4AC), a non-profit pediatric cancer research organization.

    Ziebart International Corporation introduces two new products to their lineup – vehicle wraps, and a new window tint called Nano Ceramic Performance (NCP) Film.

    Ziebart Corporation (U.S.) rolls out their new point-of-sale software, iBart. This new software allows the company to better understand their customers, incorporate marketing programs and have smarter sales reporting.
  • 2014
    Ziebart International Corporation launches a reintroduction of its brand, emphasizing the new shield. This is the largest such effort in decades to promote its products, services and franchise opportunities since the 1970s.

    The company introduces Z-Shield®, a proprietary paint protection film, offered in .6 mil and .8 mil film to protect cars from road debris, stone chips, salt and other daily driving hazards. The new .6 mil film product features “self-healing” polymer technology that reduces minor scratches and abrasions with heat from the sun.

    Ziebart International Corporation launches a national public relations program to promote the company's new line of products and 55th anniversary since its founding in 1959.
  • 2013
    Ziebart International Corporation conducts customer focus groups on its new proprietary Z-Shield® Paint Protection Film, the most tested, refined and high-tech product introduced since Ziebart's revolutionary rust protection formula.
  • 2012-2013
    Ziebart International Corporation conducts lab and field tests on new Z-Shield® Paint Protection Film to fulfill the corporate mission to have the best paint protection film available in the marketplace.
  • 2012
    Daniel C. Baker is promoted to President of Ziebart Corporation, a wholly owned subsidiary of Ziebart International Corporation. Mr. Baker takes leadership control of domestic operations for the company.
  • 2007
    Ziebart International Corporation introduces a new simplified franchising business format in protection, detailing and films to promote a stronger franchise business opportunity that will make dealers more profitable.

    Ziebart International Corporation sells Canada Master Franchise License to an investment company.
  • 2006
    Ziebart International Corporation struggles with profitability as many U.S. dealers diversify into non-proprietary Ziebart products.
  • 2003
    The co-branding and placement of Rhino Linings® and Speedy Glass® within Ziebart stores generates corporate and franchise profits and placement in more than 100 stores.
  • 2002
    Ziebart SuperStores, over-the-counter stores attached to Ziebart businesses, launch within the Ziebart franchise.
  • 1999
    Ziebart International Corporation enters an agreement with TCG International to market Speedy Auto Glass® replacement glass and windshield repair services. Ziebart International Corporation also expands its product line to include Rhino Linings®. This product is the number one selling urethane spray-on bed liner in North America. At a dealer seminar in San Diego, CA., the company introduces new interior and exterior décor (red and off-white), along with new product lines of glass and Rhino Linings®.
  • 1998
    Ziebart International Corporation aggressively expands franchise sales and introduces new exterior décor, signage program and showroom merchandising.
  • 1996
    Ziebart International Corporation sells its manufacturing facilities and Ziebart Products Group subsidiary.
  • 1996
    Ziebart Japan is sold.
  • 1994
    Thomas E. Wolfe becomes Chairman of the Board, President and CEO of Ziebart International Corporation after leading the successful employee-group buyout of the company. Wolfe launches an effort to return Ziebart to their core services.
  • 1994
    Ziebart International Corporation is bought by its employees through an Employee Stock Ownership Plan (ESOP). This program fosters personal commitment, dedication and long-term devotion to building the business.
  • 1991
    Ziebart International Corporation changes the look and colors of Ziebart dealer stores to Ziebart Tidy Car® and introduces ChipFix®, a paint chip repair system. The company begins to focus on vehicle detailing services.
  • 1990
    Ziebart focus groups reveal customer interest in a Ziebart International Corporation and Tidy Car® joint venture business format. Ziebart International Corporation and Tidy Car® are marketed under a comprehensive business plan.
  • 1989
    Ziebart International Corporation acquires the worldwide rights to the Tidy Car® detailing franchise and trademarks.
  • 1988
    Tuff-Kote Dinol®, a franchise system of 130 stores in North America, is acquired by Ziebart International Corporation.
  • 1982-1987
    Ziebart International Corporation introduces Rust Eliminator and a three-step paint protection system. The company expands its aftermarket products, services and accessories.
  • 1982
    Ziebart International Corporation acquires Canada Master Franchise.
  • 1980
    A new royalty system is introduced in the United States by Ziebart International Corporation.

    A new contract is offered, changing dealer contracts from preloaded product sales to royalty based on dealer sales.

    Ziebart International Corporation launches aggressive diversification and franchise programs in North America and international markets.
  • 1977
    ZeeGlaze, a polymer sealant that chemically bonds to paint, is introduced.

    A Redford, MI manufacturing plant is purchased, and in 1979 it merges with A-P Lab to start producing all of Ziebart International Corporation’s proprietary chemicals.

    The Ziebart World Headquarters is built at 1290 E. Maple Road, Troy, MI.
  • 1975
    Ziebart International Corporation buys automotive appearance manufacturing plant A-P Laboratories and starts selling products under the ZeeGard name.

    Famed actor Rod Serling of “The Twilight Zone” is hired to appear in the national “It's us. Or rust.” TV advertising campaign.
  • 1973
    All corporate entities are merged into a new company, Ziebart International Corporation.
  • 1970
    Corporate advertising efforts result in Ziebart Process Corporation ads appearing in Life, Look, Time, Newsweek and other national magazines.
  • 1969
    Expansion of the Far East begins as a Master License for Japan is granted.
  • 1967
    The first dealer seminar takes place at the Kingsley Inn in Bloomfield Hills, MI.
  • 1965
    Mike Dorey becomes the first International Master Licensee with a franchise in Canada.
  • 1964
    The famous Ziebart plug is introduced.
  • 1963
    Ziebart Process Corporation is formed. They buy Auto Body Rustproofing, Inc.

    Roger Waindle sets up a company called Ziebart Process Corporation and buys out Kurt Ziebart and Joe Selagi’s interest in Auto Rustproofing, Inc. He becomes the sole owner.
  • 1962
    Roger Waindle, a recognized expert in the field of corrosion studies, buys out George Krausmann’s interest in Auto Body Rustproofing, Inc. His plans call for the expansion of a franchise network, refinement of the rustproofing sealant and securing accounts in the fleet industry.

    In 1962, the first franchise is sold to James M. Rouen and Tommie L. Hickman in Perrysburg, OH.
  • 1959
    With rustproofing sealant perfected and patented tools developed, Kurt Ziebart and partners Rudy Herman and Joe Selagi (who later sells his interest to George Krausmann) set up a new company called Auto Rustproofing Company. They open the first rustproofing shop at 14700 Harper Avenue in Detroit, MI. Consumers at first think the product is a hoax, but are soon convinced of its integrity as advertising and word of mouth keep the company’s appointment calendar filled for weeks in advance.
  • 1954
    While rebuilding a wrecked 1953 Packard in his spare time, Kurt Ziebart begins his first attempts at rustproofing its body panels.
  • 1953
    Kurt Ziebart arrives in Detroit from Germany. He is penniless and has to borrow $18.00 from his uncle in order to retrieve his bags from the train depot. Shortly after, Ziebart lands a job as a mechanic at a local automobile dealership. Later that year he is employed in a collision shop owned by Rudy Herman. Herman would later become a partner in Ziebart's rustproofing venture.