Ziebart, the global leader in vehicle appearance and protection services, is attending the National Franchise Show in Chicago on April 11-12, spotlighting their expansion across key Midwest markets and its unique employee-owned structure.
Ziebart, the global leader in vehicle appearance and protection services, is attending the National Franchise Show in Chicago on April 11-12, spotlighting their expansion across key Midwest markets and its unique employee-owned structure.
Expanding in Established Midwest Markets
As Ziebart continues to grow its footprint, the brand is focused on strengthening its presence in core Midwest markets where brand awareness is already well established. This strategic approach ensures new franchisees are positioned for success by offering Ziebart’s full suite of high-demand services, including its industry-leading rust protection solutions.
Ziebart's franchise development team is focused on strategic, targeted growth across North America. "We're intentionally growing in markets where our reputation is strong, allowing new owners to hit the ground running with a full-service model," said Tray Doster, Director of Franchise Development at Ziebart.
Ziebart is currently targeting growth in the following markets:
• Springfield, IL
• Rockford, IL
• Des Moines, IA
• St. Louis, MO
• Green Bay, WI
In each of these regions, Ziebart is seeking franchise partners interested in delivering its full portfolio of services, including detailing, ceramic coatings, paint protection film, window tint, and its signature rust protection offerings. In today’s environment, consumers are investing more in their vehicles and expecting them to last longer, creating stronger demand for preventive and protective services like those offered by Ziebart. Protection solutions can be especially appealing when car ownership comes with increased financial commitments.
A Differentiated Model: Employee Ownership 
A key differentiator for Ziebart is its Employee Stock Ownership Plan (ESOP), which makes employees beneficial owners of the company. This structure fosters a culture of shared success, accountability, and long-term commitment which ultimately benefits franchisees through a deeply invested corporate support team.
“Our ESOP model is something that truly sets us apart,” said Larisa Walega, Chief Growth Officer at Ziebart. “It creates a culture where everyone, from the corporate team to on-the-ground support, is personally invested in the success of our franchisees.”
For more information on franchise opportunities with Ziebart, please visit www.ziebart.com/franchise-opportunities.
To find a Ziebart near you, visit www.ziebart.com.
About Ziebart
Founded in 1959, Ziebart International Corporation is the worldwide leader in premium automotive appearance and protection services that extend the life of vehicles. All Ziebart products and services are made and sourced in the United States. Ziebart operates over 400 locations, with more than 1,000 car dealer partners, in 37 countries. Ziebart continues to grow and offers domestic and international franchising opportunities, a best-in-class investment for qualified prospects. For more information about Ziebart including franchise opportunities, please visit www.ziebart.com.
Frequently Asked Questions (FAQs)
Q: Why is Ziebart focused on Midwest growth right now?
A: The Midwest represents a stronghold for Ziebart, where seasonal weather conditions, particularly harsh winters, drive consistent demand for services like rust protection. Markets like Rockford and Green Bay are ideal examples where consumer need aligns with brand strength.
Q: What makes these target markets attractive for new franchisees?
A: Cities such as Springfield and Des Moines offer a balance of population growth, vehicle ownership, and familiarity with Ziebart’s services, giving franchisees a strong foundation from day one.
Q: What kind of support can Ziebart franchisees expect?
A: Ziebart provides comprehensive training, operational guidance, and ongoing marketing support. Backed by its ESOP structure, the corporate team is deeply invested in helping franchisees succeed in the long term.
Q: What services will franchisees be able to offer in these markets?
A: Franchisees will be equipped to deliver Ziebart’s full suite of services, including detailing, paint protection, and industry-leading rust protection, ensuring they can meet a wide range of customer needs in markets like St. Louis and beyond.