As operators search for ways to differentiate revenue streams in an evolving automotive aftermarket, Ziebart’s Gold Shield Protection Program is emerging as an innovative B2B model. Built around vehicle protection services and recurring maintenance, the program connects dealerships, customers, and franchise owners in a win-win-win ecosystem.
As operators search for ways to differentiate revenue streams in an evolving automotive aftermarket, Ziebart’s Gold Shield Protection Program is emerging as an innovative B2B model. Built around vehicle protection services and recurring maintenance, the program connects dealerships, customers, and franchise owners in a win-win-win ecosystem.
Innovation Through Partnership 
The Gold Shield Protection Program is a partnership model that allows authorized car dealerships to offer select Ziebart vehicle protection services directly within their own facilities.
The program was designed with simplicity and value in mind for everyone involved. By combining recognizable vehicle protection services with a straightforward process and clear value, the model creates an easy-to-integrate offering for dealers while generating ongoing service opportunities for franchise locations.
“It starts with the service that the store provides," Darron Woodward, Vice President of Dealer Sales at Ziebart, explained. "If you deliver a high level of service and make the opportunity easy, the growth happens organically.”
After years of success within select Ziebart franchise locations, the Gold Shield Protection Program is now expanding across the broader franchise system.
The Win-Win-Win Structure 
What makes the Gold Shield program unique is how it delivers benefits across every participant in the transaction.
For customers:
- Ongoing maintenance services that support the protection warranty
- Greater peace of mind throughout the ownership experience
For dealerships:
- An additional profit center at the point of sale
- Enhanced customer experience with trusted vehicle protection services
- Opportunities to strengthen long-term relationships with customers who may return for trade-ins or future purchases
For Ziebart owners:
- Access to customers already purchasing vehicles at partner dealerships
- A consistent pipeline of new customers who may not have previously encountered Ziebart
- Opportunities to build long-term service relationships through ongoing maintenance and additional services
“The dealership already has the customers on the lot buying cars,” Woodward added. “That gives us access to people we might never have reached through traditional advertising.”
Transforming the Automotive Industry
The Gold Shield Protection Program demonstrates how strategic partnerships can unlock new growth across the automotive aftermarket. As the program expands nationwide, Ziebart continues to lead the industry with an innovative partnership model designed for long-term value.
Learn more about Ziebart’s Gold Shield Program and explore franchise opportunities to join our growing network!
FAQs
Q: What is the Ziebart Gold Shield Protection Program?
A: Ziebart Gold Shield Protection Program is a nationwide in-house vehicle protection program that allows car dealerships to apply select Ziebart protection services on-site using trained dealership teams.
Q: What makes the Gold Shield Protection Program different from other dealership protection products?
A: The program combines recognizable Ziebart vehicle protection products with a partnership model that connects dealerships and local Ziebart franchise locations. This approach creates value for customers, profit opportunities for dealers, and additional service demand for franchise owners.
Q: How does the Gold Shield Program benefit Ziebart franchise owners?
A: The program helps franchise owners reach a wider pool of customers through partner dealerships. Many of these customers later return to local Ziebart locations, helping franchise owners build and maintain lasting relationships.