Veterans bring leadership, discipline, and execution skills that align naturally with franchise business models, but selecting the right opportunity is critical for long-term success.
Veterans bring leadership, discipline, and execution skills that align naturally with franchise business models, but selecting the right opportunity is critical for long-term success.
In 2026, the strongest businesses for veterans are defined by veteran-specific support systems, industry stability, and growth potential. These factors were guiding U.S. Navy veteran Rodney Souder as he evaluated his franchise options, and ultimately chose Ziebart.
What Are the Best Businesses for Veterans?
Military veterans are disciplined leaders who excel in structured environments and precise execution. Naturally, business opportunities that reflect those principles often feel more intuitive and manageable than starting from scratch.
That is why franchising continues to resonate with veterans. Franchise systems offer a proven operating framework while empowering owners to lead, grow, and build equity with reduced risk.
According to The Value of Franchising, 2026, veteran-owned franchised businesses reported average sales 2.7 times larger than those of veteran-owned non-franchised businesses, highlighting the synergy between military experience and established systems.
Why Ziebart Stands Out for Veterans
Ziebart provides what veterans look for in a business opportunity:
Recognized leadership in veteran franchising, including industry recognition from Entrepreneur as a Top Franchise for Veterans, and active participation in the VetFran program
Significant financial incentives for veterans, including a 100% waived initial franchise fee for U.S. military veterans
Strong veteran community, with approximately 10% of Ziebart franchise owners and 12% of headquarters employees coming from military backgrounds
Comprehensive training and ongoing support, providing step-by-step guidance in operations, sales, marketing, and business management
Needs-based services in the automotive aftermarket that remain relevant across economic cycles
With a longstanding history of working together with military veterans who have become successful franchisees after their service, Ziebart offers a franchise opportunity designed to help veterans transition confidently from service to ownership.
Why This Veteran Chose Ziebart
Rodney Souder served in the U.S. Navy from 1988 to 1992 as a gas turbine technician aboard destroyers, a role that instilled discipline and a respect for well-run systems. After his service, he spent more than 26 years working with the Tennessee Valley Authority, reinforcing his operational precision and long-term planning skills.
As Rodney began considering retirement, he wanted to build something sustainable alongside his son. Stepping into ownership for the first time, he also knew that guidance would be essential.
After careful evaluation, Ziebart stood out for its industry-recognized commitment to supporting veterans, both financially and operationally.
“I wanted some backing as a first-time owner, and Ziebart gave me that structure,” Rodney shared. “I tell other veterans to do their research and ask hard questions. Once I slowed down and really did my research, Ziebart made the most sense.”
Opening the first Ziebart location in Paducah, Kentucky allowed him to bring a true one-stop automotive protection and detailing solution to the community in which he grew up in. Today, Rodney enjoys working together with his son every day, with plans to expand in the future!
Are You Ready to Start Your Next Chapter?
The transition from service to ownership is a major milestone, and you don't have to navigate it alone. If you are a veteran looking for a business model that respects your experience and rewards your work ethic, Ziebart is ready to welcome you to the fleet.
Start your franchising journey with Ziebart today!
FAQs
Do I need prior automotive or business experience to own a Ziebart franchise? No prior automotive or business ownership experience is required. Ziebart’s training programs are designed for first-time owners and cover operations, sales, marketing, and business management.
Are there incentives available for Military Veterans? Yes. Ziebart waives 100 percent of the initial franchise fee for qualified U.S. military veterans as part of its commitment to supporting veterans transitioning into business ownership.
What Support Does Ziebart Provide to Veteran Franchise Owners? Ziebart supports veteran franchise owners with in-depth training, ongoing operational guidance, and access to a network of experienced franchisees, including fellow veterans.