2025 was a defining year for Ziebart,” said Thomas A. Wolfe, President & Chief Executive Officer of Ziebart. “From record revenue to meaningful franchise growth and industry recognition, our results reflect the trust our franchise owners place in the brand and the continued demand for our vehicle protection services.
TROY, Mich. – Ziebart, the global leader in vehicle appearance and protection services, closed 2025 with record revenue, expanded franchise development, and multiple industry recognitions. Entering 2026, the company plans to expand across the Eastern United States while investing in new technology and dealer-focused programs to support long-term franchise and customer growth.
“2025 was a defining year for Ziebart,” said Thomas A. Wolfe, President & Chief Executive Officer of Ziebart. “From record revenue to meaningful franchise growth and industry recognition, our results reflect the trust our franchise owners place in the brand and the continued demand for our vehicle protection services."
2025 Growth and Performance Highlights 
In 2025, Ziebart executed a full-year national marketing campaign that helped drive significant gains across both franchise development and retail performance. The brand saw:
+45% year-over-year growth in leads across franchise development and retail
Three new franchise agreements awarded
Four new locations opened nationwide
How Ziebart Supports Veterans and Community Giving
In December 2025, Ziebart completed its third annual Month of Giving campaign in support of Mission 22, a nonprofit organization serving veterans and military families. The campaign was led by Ziebart’s corporate office and supported by participating franchise locations.
2025 charitable impact highlights:
$12,500 raised through corporate and franchise-led initiatives
Ongoing partnership with Mission 22 throughout the year
Veterans represent more than 10% of Ziebart’s franchise system
In recognition of these efforts, Ziebart was named a Top Franchise for Veterans by Franchise Business Review (FBR) and continues to waive its full franchise fee, valued at $45,000, for qualifying U.S. veterans.
Industry Recognition and Awards 
Ziebart’s 2025 performance resulted in multiple third-party franchise awards, signaling system-wide growth and franchisee satisfaction.
Notable 2025 recognitions include:
Franchise Times Top 400
Top 200 Franchise by Franchise Business Review
Most Profitable Franchise designation from Franchise Business Review
#144 ranking on Entrepreneur’s Franchise 500, up from #180 the prior year
Leadership recognitions include:
Larisa Walega, Chief Growth Officer, appointed to the International Franchise Association (IFA) Board
Ben Rogers, Bay City, Michigan franchise owner, named an Franchise Business Review Franchise Rockstar
Looking Ahead to 2026 Growth
As Ziebart shifts gears into 2026, the brand is focused on accelerating growth while continuing to invest in innovation and franchisee support. The company plans to further expand key markets across the Eastern United States, building density in high-potential regions.
At the same time, Ziebart is advancing new technology initiatives aimed at enhancing both the franchise owner and customer experience, including the upcoming iBart App. The brand will also introduce a new in-house car dealer program designed to strengthen dealership partnerships and expand Ziebart’s footprint within the automotive retail ecosystem.
For more information on franchise opportunities with Ziebart, please visit www.ziebart.com/franchise-opportunities.
To find a Ziebart near you, visit www.ziebart.com.
About Ziebart
Founded in 1959, Ziebart International Corporation is the worldwide leader in premium automotive appearance and protection services that extend the life of vehicles. All Ziebart products and services are made and sourced in the United States. Ziebart operates over 400 locations, with more than 1,000 car dealer partners, in 37 countries. Ziebart continues to grow and offers domestic and international franchising opportunities, a best-in-class investment for qualified prospects. For more information about Ziebart including franchise opportunities, please visit www.ziebart.com.
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Frequently Asked Questions (FAQs)
Q: What does Ziebart do?
A: Ziebart provides automotive appearance and protection services, including rust protection, paint protection, detailing, and related vehicle longevity solutions.
Q: How many Ziebart locations are there?
A: Ziebart operates more than 400 locations worldwide, with over 1,000 car dealer partners in 37 countries.
Q: What markets is Ziebart expanding in 2026?
A: Ziebart is prioritizing expansion across the Eastern United States, focusing on regions with strong consumer demand and franchise growth potential.
Q: What technology investments is Ziebart making?
A: Ziebart is launching the iBart App and expanding digital tools designed to improve franchise operations and customer interactions.
Q: Does Ziebart offer incentives for veterans?
A: Yes. Ziebart waives its $45,000 franchise fee for qualifying U.S. veterans and maintains ongoing support initiatives for the veteran community.