Driven by Vision: Honoring Kurt Ziebart’s Legacy and the Future of Franchising

Jul 22, 2025

This July 27th, we celebrate the birthday of a true innovator - Kurt Ziebart, the founder of Ziebart International Corporation. While most know him for pioneering automotive rust protection, his legacy goes far beyond a single invention. Kurt was a craftsman, an entrepreneur, and a visionary whose ideas gave rise to a global franchise brand that continues to protect vehicles and empower business owners around the world.

This July 27th, we celebrate the birthday of a true innovator - Kurt Ziebart, the founder of Ziebart International Corporation. While most know him for pioneering automotive rust protection, his legacy goes far beyond a single invention. Kurt was a craftsman, an entrepreneur, and a visionary whose ideas gave rise to a global franchise brand that continues to protect vehicles and empower business owners around the world. 

From the Motor City to the World Stage 

Kurt Ziebart’s story begins in Detroit, the beating heart of the American automotive industry. A German-trained auto mechanic, he was more than just a car enthusiast - he was an expert who recognized a problem many had come to accept: rust. Instead of watching cars deteriorate, he invented a solution, and in 1959, opened the first Ziebart shop to bring that solution to life. 

Kurt understood that innovation becomes unstoppable when shared. That insight sparked something even greater, the foundation of a franchise model that has grown to more than 400 locations in over 30 countries. His original rust protection process didn’t just preserve vehicles - it launched careers, empowered entrepreneurs, and created generational business opportunities. 

Innovation Meets Opportunity 

Kurt Ziebart’s passion for precision, quality, and customer satisfaction shaped more than just products - it became the DNA of the Ziebart franchise system. The very principles that guided his first shop now power a globally recognized brand. 

A Proven Model, Decades in the Making 

Every Ziebart location operates on a foundation built by Kurt himself: deliver superior services, exceed customer expectations, and never compromise on quality. For franchisees, that means stepping into a business with an established reputation, built-in brand equity, and a loyal customer base that spans generations. 

Innovation That Keeps You Ahead 

Just as Kurt redefined rust protection, Ziebart continues to lead in vehicle appearance and protection through ongoing innovation. Franchisees benefit from new service offerings, industry-leading technology, and cutting-edge training, ensuring they stay at the forefront of a growing industry. 

Support That Reflects His Vision 

Kurt believed in empowering others. That same philosophy fuels Ziebart’s world-class franchise support system - covering everything from territory research and real estate assistance to marketing, operations, and continuous education. When you become a Ziebart franchisee, you’re joining a team as committed to your success as Kurt was to his mission. 

A Global Brand with Local Impact 

What began in a single Detroit shop has expanded across continents. This global footprint reflects the universal demand for vehicle protection - but also the universal appeal of Kurt’s entrepreneurial model. Every Ziebart location still reflects the same high standards and pride he instilled from day one. 

Continuing the Vision 

Kurt Ziebart’s story is one of bold thinking, problem-solving, and purpose. His commitment to innovation and quality continues to shape every Ziebart franchise today. Each time a new owner opens a Ziebart service center, they step into that legacy - and begin writing their own chapter. 

As we honor Kurt on what would be his birthday, we’re reminded that the best ideas don’t just live in history - they live on through action. Through every satisfied customer, every thriving franchise, and every entrepreneur who dares to build something lasting. 

Ladies and Gentlemen, Start Your Engines
We’re here to answer all your questions and walk you through the process of becoming a Ziebart owner. No commitment is required!