As Mike steps into retirement, his tenure offers more than just a history lesson, it’s a blueprint for how strong leadership fuels franchise success. And as Tray Doster takes on the role of Director of Franchise Development, the principles that carried Ziebart through four decades will continue shaping its next era of growth.
In the early 1980s, franchise development looked very different. Deals were signed in person, contracts lived in filing cabinets, and growth depended on print ads, trade shows, and phone calls – lots of them. It was in this world that Mike Riley began his career with Ziebart. Over the next 40 years, he would help guide the company through waves of change in the franchise industry, from the rise of the internet to global expansion, economic shifts, and a complete transformation in how businesses connect with customers.
As Mike steps into retirement, his tenure offers more than just a history lesson, it’s a blueprint for how strong leadership fuels franchise success. And as Tray Doster takes on the role of Director of Franchise Development, the principles that carried Ziebart through four decades will continue shaping its next era of growth.
Lesson #1 – Relationships Outlast Trends
In franchising, markets evolve, technology changes, and consumer demands shift but relationships remain constant. Mike understood that a successful franchise system is built on trust, communication, and shared goals. Over the years, he cultivated long-standing partnerships with franchise owners, ensuring they had the support, tools, and confidence to grow. For our franchisees, this means they're part of a system built on genuine partnership, not just transactions, but a bond that is the foundation of our brand's stability.
Lesson #2 – Adaptability Is Non-Negotiable
From the analog days of the ’80s to the data-driven strategies of 2025, adaptability has been a key factor in Ziebart’s success. Under Mike’s leadership, the company embraced new technology, evolved its marketing, and expanded into new markets while keeping quality and consistency at the forefront. This agility and willingness to embrace new ideas is a defining advantage for every franchise partner, ensuring Ziebart remains a leader in the industry.
Lesson #3 – Vision Creates Stability
Even as strategies evolved, Ziebart’s vision has remained consistent: provide exceptional vehicle appearance and protection services through a trusted franchise network. That clarity has reassured franchisees during both times of growth and times of challenge. This clear, unwavering vision is the compass that has guided our growth and remains the ultimate foundation for success for every franchise owner.
The Next Chapter
Now, Tray Doster steps in to lead franchise development into the next era. With a strong background in franchise operations and a forward-looking approach, Tray is ready to build on the principles that have defined Ziebart’s growth: fostering strong relationships, staying adaptable, and keeping the brand’s vision at the heart of every decision.
The franchise industry will continue to evolve – emerging technologies, changing consumer expectations, and new opportunities will shape the years ahead. But with proven leadership principles guiding the way, Ziebart is positioned for sustained success.