Ziebart's Strategic Partnership with Brokers: A Catalyst for Franchise Growth

Mar 21, 2024

In the dynamic world of franchising, strategic partnerships often pave the way for accelerated growth and expanded opportunities. At Ziebart, we’ve embarked on an exciting new chapter with the initiation of a partnership with a broker. This strategic move is poised to propel our growth to new heights, with the anticipation of great achievements on the horizon.

In the dynamic world of franchising, strategic partnerships often pave the way for accelerated growth and expanded opportunities. At Ziebart, we’ve embarked on an exciting new chapter with the initiation of a partnership with a broker. This strategic move is poised to propel our growth to new heights, with the anticipation of great achievements on the horizon.

Our decision to collaborate with a broker stems from a comprehensive understanding of the franchising landscape and a commitment to optimizing franchise development. With a broker commission of $33,000 for single stores and $66,000 for a three-store multi-unit deal ($33,000/$22,000/$11,000)*, it signifies not just a financial transaction, but a strategic investment in the brand's future expansion. By leveraging the expertise and network of seasoned brokers, Ziebart aims to streamline the franchise sales process, tap into new markets, and identify prospective franchisees who align with our brand's values and vision.

One of the distinguishing factors of Ziebart's franchise development strategy is our commitment to supporting veterans through VetFran. We waive our entire franchise fee of $45,000 for veterans, because we are dedicated to honoring those who have served our country while supporting their pathway to entrepreneurship.

With over 400 licensed locations worldwide and 1,300 service centers, Ziebart boasts a formidable presence in the automotive aftermarket industry. Since its inception in 1962, we’ve been at the forefront of automotive protection and enhancement, offering a comprehensive suite of services tailored to meet the needs of vehicle owners globally.

In 2023, Ziebart witnessed significant expansion with the sale of new locations across the United States and internationally. From Washington, PA to Houston, TX (with a multi-unit deal comprising three locations) to destinations as diverse as Ruskin, FL, and Phoenix, AZ, Ziebart's footprint continues to grow, fueled by a robust franchise development strategy.

Internationally, Ziebart's presence is also burgeoning, with new master licenses sold in Albania, Greece, Kosovo, Nigeria, North Macedonia, and Denmark. This global expansion underscores Ziebart's appeal and scalability as a franchise opportunity in diverse markets worldwide.

In the United States, Ziebart 10.6% of Ziebart franchisees own multiple units with 14.4% of units being owned by multi-unit franchisees. The average number of units owned by each franchisee stands at an impressive three, reflecting our brand's attractiveness as a multi-unit investment opportunity.

While the cost of opening a Ziebart franchise entails a franchise fee of $45,000 for single stores and $90,000 for a three-store multi-unit deal ($45,000/$30,000/$15,000), and a total investment ranging from $416,000 to $566,000 per store, the potential returns are substantial. With an average unit volume of $1.39 million and an average gross profit of 51%, Ziebart offers a compelling business proposition backed by a proven business model honed over 65 years.

Ziebart's accolades and industry recognition further attest to its excellence and leadership within the automotive aftermarket sector. From rankings in Entrepreneur's Franchise 500 to accolades from Franchise Business Review and VetFran, we’re continually recognized for our commitment to franchisee success and customer satisfaction.

Ziebart's strategic partnership with brokers heralds a new era of growth and opportunity for our brand. With a focus on veteran support, expansion, and franchisee success, we’re poised to continue our legacy of excellence while charting a course for sustained growth and innovation in the years to come. As Ziebart embarks on this exciting journey, the stage is set for great things ahead.

*Please note, we will not accept veteran three-store multi-unit deals from brokers.

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